湯 · Retreat Center / Bathhouse / Tea House · Phoenix AZ

Hot
Water

Tea house, bathhouse, and retreat center in one. Presents as a business everyone can grok — and hosts genuinely transformative experiences.

Onsen at dusk
The whole idea, in one line
Walk in, take a deep breath, settle into your body, feel at home.
Outer · Public

Tea House

Tea, food, conversation, contemplation. The door everyone can walk through.

Inner · Guests

Bathhouse

Robes, snacks, recharge — then hot baths, saunas, steam, and cold plunge. The embodied core.

Secret · Invitation

Retreat

Tranquility and restoration, where the workshops happen. The transformative container.

The working materials
01 · Feel

Vision

Origin story, guiding intent, and the moodboard that sets the aesthetic bar.

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02 · Pitch

Deck

The concept, market, comps, offering, and model as one narrative you can present.

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03 · Model

Model

Interactive 5-year admission model — blended pricing, memberships, Excel & PDF export.

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04 · Design

Facility

Floor plan for the build — tea house, baths, and the secret retreat, outer → inner → secret.

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05 · Proof

Research

Thermal-bath comps, staying-power, the market, and the Phoenix whitespace — with sources.

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