Tea house, bathhouse, and retreat center in one. Presents as a business everyone can grok — and hosts genuinely transformative experiences.
Walk in, take a deep breath, settle into your body, feel at home.
Tea, food, conversation, contemplation. The door everyone can walk through.
Robes, snacks, recharge — then hot baths, saunas, steam, and cold plunge. The embodied core.
Tranquility and restoration, where the workshops happen. The transformative container.
Origin story, guiding intent, and the moodboard that sets the aesthetic bar.
The concept, market, comps, offering, and model as one narrative you can present.
Interactive 5-year admission model — blended pricing, memberships, Excel & PDF export.
Floor plan for the build — tea house, baths, and the secret retreat, outer → inner → secret.
Thermal-bath comps, staying-power, the market, and the Phoenix whitespace — with sources.